Paid Social Built for Creative That Converts
Meta, Instagram, LinkedIn, and TikTok campaigns built on platform-specific targeting, scroll-stopping creative, and retargeting funnels that turn engaged audiences into customers.
110+
Paid Social Accounts Managed
3.8x
Avg. Return on Ad Spend
4
Platforms Actively Managed
ROAS 4.8x
Last 30 days
+126% Organic Traffic
Paid Social That Treats Creative as the Real Targeting Lever
Social ad platforms have gotten extremely good at finding the right person — the algorithm does most of the targeting work now. What actually differentiates results is the creative: whether the ad feels native to the feed or immediately reads as an ad worth skipping.
We build and test creative constantly across Meta, Instagram, LinkedIn, and TikTok, produced specifically for each platform's format norms rather than one asset stretched across every placement. Audience strategy runs alongside it — cold prospecting, lookalikes, and sequenced retargeting working as one coordinated funnel toward conversion.
Every account launches with verified pixel and Conversions API tracking, so as iOS privacy changes and platform algorithms shift, we're still optimizing off real conversion data instead of guessing at what's working.
- Platform-native creative production
- Meta, Instagram, LinkedIn & TikTok
- Full-funnel retargeting strategy
- Server-side conversion tracking
3.8x
Average return on ad spend across managed accounts
-28%
Typical reduction in cost per result after creative testing
Weekly
Creative refresh cadence to stay ahead of ad fatigue
100%
Accounts launched with pixel + Conversions API tracking
A Paid Social Team That Treats Creative as Strategy
Targeting is table stakes on modern ad platforms. What separates winning campaigns is creative that earns attention and a funnel that follows through.
Platform-Specific Targeting
Meta, LinkedIn, and TikTok each target audiences differently — we build campaigns around each platform's actual targeting strengths, not one generic setup copied across all three.
Creative Built to Stop the Scroll
Paid social lives or dies on creative. We produce and test scroll-stopping visuals and video specifically for feed and story placements.
Retargeting That Closes the Loop
Website visitors, engaged followers, and cart-abandoners get re-engaged with sequenced retargeting instead of one-and-done prospecting.
Continuous Creative Testing
Ad fatigue is real on social — we rotate and test new creative variants on a schedule, not just when performance already dropped.
Full-Funnel Audience Strategy
Cold prospecting, warm retargeting, and lookalike audiences are managed as one coordinated funnel toward conversion, not isolated campaigns.
Everything Your Paid Social Program Actually Needs
From platform-specific campaign management to creative production, here's what a complete paid social engagement with Odidor covers.
Meta Ads (Facebook & Instagram)
Feed, Stories, and Reels campaigns built on Meta's detailed interest, behavior, and lookalike targeting.
Instagram Advertising
Visually-led campaigns across feed, Stories, and Reels placements tailored to Instagram's format norms.
LinkedIn Advertising
B2B campaigns targeting by job title, industry, and company size for lead generation and awareness.
TikTok Advertising
Native short-form video campaigns built for TikTok's discovery-driven, sound-on audience.
Audience Targeting & Segmentation
Interest, behavioral, custom, and lookalike audiences built and refined against real conversion data.
Ad Creative Production
Static, carousel, and video ad creative produced specifically for feed and story placements.
Retargeting & Sequencing
Multi-step retargeting funnels that re-engage site visitors and warm audiences at the right moment.
Conversion Tracking & Pixel Setup
Meta Pixel, Conversions API, and platform tracking implementation for accurate attribution.
Budget & Bid Management
Campaign budget optimization and bid strategy tuned to each platform's delivery algorithm.
A Process Built for Creative-Led Performance
A structured pipeline that takes paid social from audience strategy to a continuously tested, scaling ad system.
Audience & Platform Strategy
We identify which platforms your audience actually uses and define targeting segments before any creative gets built.
- Platform prioritization
- Audience & funnel mapping
- Budget & KPI planning
Creative Production
Scroll-stopping static, carousel, and video creative gets produced natively for each platform and placement.
- Ad creative design & video
- Copywriting per platform
- Creative variant planning
Tracking & Pixel Setup
Pixel and conversion API tracking gets verified before spend goes live, so every result is measurable from day one.
- Pixel & Conversions API setup
- Event verification
- Custom & lookalike audience build
Launch & Optimize
Campaigns launch across cold, warm, and retargeting funnels, with daily monitoring during the initial learning phase.
- Phased campaign launch
- Bid & budget optimization
- Creative fatigue monitoring
Test & Scale
Winning creative and audiences get scaled with fresh budget, while underperforming variants get cut and replaced.
- A/B creative testing
- Audience expansion
- Monthly performance reporting
The Platforms & Tools We Run Campaigns On
The core ad managers and tracking infrastructure behind every paid social campaign we run.
Meta Ads Manager
Campaign build, targeting, and reporting across Facebook and Instagram placements.
Meta Pixel & Conversions API
Server-side and browser tracking that keeps attribution accurate even as browser tracking changes.
LinkedIn Campaign Manager
B2B targeting and lead-gen campaign management for professional audiences.
TikTok Ads Manager
Native short-form video campaign creation and audience targeting on TikTok.
Creative Design Tools
Adobe Creative Cloud and Canva used to produce platform-native static and video creative.
What a Well-Run Paid Social Program Does for Your Business
Beyond impressions and reach, here's the measurable impact platform-native paid social has on cost and conversion.
-28%
Lower Cost Per Result
Platform-native creative and precise audience targeting reduce cost per lead or purchase versus generic, cross-posted ads.
3.8x avg.
Higher Return on Ad Spend
Coordinated prospecting and retargeting funnels consistently outperform single-audience campaigns.
+50%
Stronger Audience Recall
Sequenced retargeting and creative testing measurably increases brand recall among engaged audiences.
Weekly
Faster Creative Iteration
Continuous creative testing keeps campaigns ahead of ad fatigue instead of reacting after performance drops.
Paid Social Strategies Built for Your Industry
We've managed paid social campaigns across a range of industries, each with its own platform mix and audience behavior.
E-commerce & Retail
Dynamic product ads and retargeting funnels built to recover carts and drive repeat purchases.
B2B & Professional Services
LinkedIn-led lead generation campaigns targeted by job title and company size.
Health & Fitness
Membership and class-acquisition campaigns built around local and interest targeting.
Healthcare & Wellness
Compliant paid social campaigns focused on appointment and patient acquisition.
Education & Training
Enrollment campaigns across Meta and TikTok targeted at prospective students and parents.
Real Estate
Listing and open-house promotion campaigns targeted to local, in-market audiences.
Social Media Advertising Questions, Answered
Straight answers to the questions we hear most often from teams scoping a paid social engagement.
Zoom back out to the full picture at PPC Advertising, or build the organic foundation with Social Media Marketing.
Ready to Turn Scroll-Stopping Creative Into Customers?
Tell us about your audience and goals. We'll show you exactly what a platform-native paid social strategy would look like for your brand.