Digital Marketing Specialist

About the Role

Drive our digital marketing strategy through SEO, content marketing, and social media campaigns. Analyze performance metrics and optimize for ROI. Collaborate with the sales team to generate leads and build brand awareness. This role is perfect for a data-driven marketer who thrives in a fast-paced, remote environment.

Key Responsibilities

• Develop and execute multi-channel digital campaigns
• Optimize website SEO and content for search engines
• Manage social media presence and community engagement
• Analyze campaign performance using Google Analytics and tools
• Create compelling content for blogs, emails, and ads
• Collaborate with sales for lead nurturing strategies
• A/B test marketing assets and report on KPIs

Qualifications

• 3+ years in digital marketing
• Proficiency in Google Analytics and SEO tools (SEMrush, Ahrefs)
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
• Strong copywriting and content creation skills
• Knowledge of paid advertising (Google Ads, Meta, LinkedIn)
• Analytical mindset with experience in data visualization
• Bachelor's degree in Marketing, Communications, or related field

What We Offer

Fully remote work setup, access to premium marketing tools, performance-based bonuses, learning stipends for certifications, and flexible hours to balance life and work.